Alberta Medical Association
Built with purpose. Backed by clarity.
AMA needed a site that reflected who they are: thoughtful, trusted, and ready to serve. The goal wasn’t flash. It was functionality. A platform that simplifies content, supports internal teams, and feels like a natural extension of their brand.
Services Provided
- User Research and Workshops
- Brand Extension
- Design
- Support and Analytics
Platforms & Tools
- Umbraco Cloud
- Cludo
- Azure
- Looker Studio
Industry
- Healthcare
Shaping direction, simplifying content, and aligning teams
We worked with stakeholders to define a clear path forward. From content structure to design tone, every move was guided by real needs, especially those of the people maintaining the site day to day. Simplicity, control, and scalability led the way.
What we built
Extended digital brand system, custom Umbraco CMS, and smart integrations
An extended brand system with digital patterns and visual consistency.
A design language that’s modern, calm, and built for credibility.
A flexible CMS in Umbraco designed around ease of publishing and content ownership.
Key technical integrations include Azure SSO and Cludo site search.
Full author onboarding, structured content migration, and a steady handoff.
Why it Works
The site looks better, works smarter, and is easy to run. It reflects the AMA brand without overcomplicating the experience for their teams or their users.
Where it's Heading
Continuous support, evolving tools, data-backed decisions
We continue to evolve the platform alongside the AMA, focusing on performance tuning, accessibility best practices, and data-backed improvements that keep their digital presence aligned with real user needs.
Delivering More
We went through a significant vendor research process to find vendors we thought could be solid partners and deliver the end project we had in mind. I am happy to say that Kickbyte met and exceeded our high expectations both in envisioning a new website and delivering the final product.
Leopold McGinnis
Web Manager
Alberta Medical Association